Welcome to SQWAFFLE

The Home of the Digital Drop!

Our quick and easy step-by-step guides will have you buying or selling human-made digital content in no time.

Bring your audience here. Make money from your human-made work.

Sqwaffle is free to use.

We take a 15% commission on completed sales (plus payment processing fees). Sqwaffle operates a structured, progression-based marketplace. Our commission supports platform integrity, continued development, and long-term ecosystem growth.

Ready to dive in? Click below and let's go...

SQWAFFLE® GUIDES

Creators: Create, Connect and Coin it in!
Fans: Support, Sustain and Celebrate your Favourite Creatives.
The £1000 Launch: Want to launch your album, eBook, photography series, or podcast and hit £1,000+ in revenue (or $, €) using SQWAFFLE'S progressive grid model? This guide shows you how it is possible.

SQWAFFLE GUIDE: Getting Started for SQWAFFLERS (Creators)

Welcome to SQWAFFLE! The Home of the Digital Drop.

SQWAFFLE is simple: Bring your audience. Make money from your human-made work.

We are a free-to-use platform where you grid your human-made creative work, connect with fans, and earn money for your talents.

SQWAFFLE is designed for desktop and tablet viewing to showcase creator's work properly.

Sqwaffle is for creators who build their own audience. There’s no algorithm and no competing work beside yours.

You control the release. Start with a smaller grid at a lower price. When it sells out, you unlock a larger grid and can charge more per square. Progression is earned. Sqwaffle is free to use. We take a 15% commission on completed sales (plus payment processing fees).

Before you start: To receive earnings from your sales, you'll need to connect a PayPal account. This is currently the only payout method we support as a small, scaling team.

1. Upload Your Project

SQWAFFLE guides you step-by-step on upload. To list a Sqwaffle, open the Sqwaffles menu in the upper-right corner and choose List a Sqwaffle.

You'll start by uploading:

  • A cover image (used to generate your grid image)
  • Your full creative work - like:
    • A full music album (MP3)
    • A high-res art piece
    • A novel or short story (PDF, EPUB)
    • An audio podcast episode or interview (MP3)
    • A high-res photograph
    • SQWAFFLE does not currently host video

Your fans will get the full content - not just one square.

Audio files must be uploaded as compressed MP3 (not WAV, AIFF, or other uncompressed formats).

Maximum file size: 150 MB.

You MUST own the copyright and your creative work MUST be human-made (Not Generative-AI).

2. Set Your Grid

Pick a grid size. Options at launch (level 1):

  • 3x3 (9 squares) or 4x4 (16 squares)
  • Each square is available for one Fan to buy
  • Hint: Sell-out your grid and launch more SQWAFFLEs to unlock bigger grids!

3. Set a Price per Square

  • You choose how much each square costs per download.
  • Options at launch are £3 or £4 (or $, €) per square/download.
  • If 16 squares/downloads are £4 each, you earn £64 (minus 15% commission and payment processor fee) if it sells out.

Don't panic! Even if you don't sell out:

  • You still receive your money from every sold square.
  • Selling out is the only way to unlock bigger grids and higher price-points after Level 2: 5x5 grid size (25 squares/downloads).

4. Choose a Duration

Fans can only purchase squares during your selected window:

  • Options at launch: 3, 7, 10, or 14 days
  • Hint: Your live SQWAFFLE will end on sell-out within your chosen duration. Keep launching SQWAFFLEs to unlock scheduling!

5. Turn on the Gift Feature (Optional)

We recommend launching your first SQWAFFLE without Gifting, so you can learn the process first. Add Gifting later once you're confident.

Enable Fan Feedback + Gifting to boost engagement:

  • Fans who buy a square/download can leave you Fan Feedback
  • You (the Sqwaffler) choose your FFF (Favourite Fan Feedback)
  • You can gift them a digital bonus

Examples: Digital gifts can be exclusive PDFs, images, bonus tracks, early-access content, or personalized messages.

  • Musicians can share unreleased tracks or sheet music
  • Authors, writers and poets can gift signed PDFs, deleted scenes, or short personalized stories
  • Podcasters can offer bonus episodes or behind the scenes recordings
  • Photographers and visual artists can provide high res prints, timelapses, or concept sketches
  • Models, influencers, and celebrities can share autographed images, wallpapers, or short shoutout videos

If you want to share a video as a gift for your Fans, simply upload a PDF or document with a clickable YouTube or Vimeo link - SQWAFFLE doesn't host videos directly, but Fans can easily click through to watch.

Fans love gifts that are exclusive, personal, or give early access, so anything that makes them feel special works perfectly!

Feedback is hidden so only you can see it. You can share any feedback you wish to promote your SQWAFFLE on your socials and newsletters.

6. Sell Out Your SQWAFFLE!

Share your unique live SQWAFFLE URL on your socials and newsletters.

Not sure what to write? Our promotion templates can help you quickly share your Sqwaffle.

When promoting your SQWAFFLE link, we recommend advising buyers to complete purchases on desktop or tablet for optimal download handling.

Your goal is to sell all the squares in your grid before time runs out.

Sell-out in time to unlock:

  • Larger grids (5x5, 6x6... 10x10 and beyond)
  • Higher price points (£5, £6... £10 and more. Or $, €)
  • Scheduling launches

Don't panic! Even if you don't sell out, you still receive your money from every sold square.

Selling-out a grid in your chosen timeframe is the only way to unlock bigger grids and higher price-points.

Heads up: you can have just one SQWAFFLE live at a time.

7. Get Paid

Important update for beta creators:

During our beta phase, payments are processed via PayPal, which applies temporary settlement holds to new marketplace accounts. As a result, creator payouts will be made on Fridays at 12 noon GMT, AFTER your grid duration ends and once the related customer payments have cleared PayPal. This is a standard early-stage safeguard and will be removed as soon as PayPal releases settlement holds. Thank you for helping us shape the platform during beta. We'll keep you informed as this improves.

So, are you ready to start selling your work on SQWAFFLE?

Act fast, create a free account and reserve your SQWAFFLE profile and start selling your human-made creations today!

Launch your SQWAFFLE now

SQWAFFLE GUIDE: Getting Started for Fans (Buyers)

Welcome to SQWAFFLE! The progressive grid system where creativity is squared, and fans like you unlock the magic.

Here, your support goes directly to real human creators, helping sustain genuine artistry in an age increasingly flooded by generative AI, which we proudly stand against.

SQWAFFLE is simple: Buy and support human-made work.

Best Experience Notice
SQWAFFLE is designed for desktop and tablet viewing to showcase creator's work properly. Sqwaffle works on mobile, but for file downloads (ePub, high-resolution images, digital books), we strongly recommend completing purchases on desktop or tablet. Some mobile browsers do not handle certain file formats smoothly.

Before you start

Please create a free Fan account. Click Join Us/Sign In (upper right) and check your email verification to confirm. You MUST confirm to activate your account (please check your Junk/Spam folder).

Step 1. Pick a Sqwaffler

Browse active grids and choose a creator (aka Sqwaffler) whose work you love; music, art, books, podcasts, photography and more.

Step 2. Select a Square

Click on any available square in the grid.

Squares are first-come, first-served. Each square sold helps the creator sell out their full grid.

The square is symbolic! What you are really buying is the creator's full content.

Step 3. Get the Full Download

Once you buy a square, you instantly unlock the entire project the creator has uploaded, not just one piece.

  • Full album or track
  • Entire eBook or chapter
  • High-res art print or photograph to print at home
  • Podcast episode or interview
  • Downloads are best accessed from desktop or tablet devices.

Step 4. Leave Fan Feedback (Optional)

If the creator enabled the Gift feature, you'll see the option to leave a short message of appreciation.

At the end of their live SQWAFFLE, they'll choose their FFF: Favourite Fan Feedback.

FFFs may receive a digital gift, like personalised or other exclusive downloads!

Step 5. Revisit Anytime

All purchases are saved in your Fan Dashboard as a link where you can download anytime (you have three download attempts, so make sure your internet connection is stable!).

Step 6. Respect the Community

SQWAFFLE is for fans age 16 and up. (Certain SQWAFFLEs may be set at 18+)

We are a community that values human-made creativity, kindness, and respectful interaction.

If you spot potentially harmful content, you can click the three dots alongside the title of any live grid and "Report", and we'll investigate. Do not abuse this system or we may suspend/terminate your account.

Ready to try it?

Create a free Fan account and grab an available square before they're all gone and/or time's up! Your support helps independent creators keep creating.

Thanks for valuing human-made work. You legend!

Create your FREE Fan account now

SQWAFFLE GUIDE: The £1000 Launch

A Step-by-Step Guide to Making £1,000 (or $, €) with SQWAFFLE'S Unique Grid System*.

Want to launch your album, eBook, photography series, or podcast and hit £1,000+ in revenue (or $, €) using SQWAFFLE'S progressive grid model? It's possible by layering value across grid tiers and giving Fans compelling reasons to support you at each stage.

While we can't guarantee you'll do it on your first go*, this guide shows you how to build momentum, increase pricing, and reward your biggest supporters all while keeping your content human-made and meaningful.

Here's the SQWAFFLE Secret: Unlock as you go.

Each time you sell out a grid, you unlock:

  • The next grid size (more squares = more buyers)
  • A higher price point per download (e.g., £5, £6... etc or $, €)

You're not just selling digital work; you're building a progressive fan experience.

Don't panic! Even if you don't sell out, you still receive your money from every sold square. Selling-out is the only way to unlock bigger grids and higher price-points and hitting your £1000 goal.

Example 1. For Authors: Do not start with your book.

  • Launch a 4x4 SQWAFFLE with a side-story or vignette at £4. This gives your readers an entry-level teaser product.
  • When it ends, launch a 5x5 with world-building notes for £5. After selling out...
  • You'll unlock a 6x6 SQWAFFLE and £6 price-point. Offer deleted scenes, alternative threads and structural insights. Sell-out to...
  • Unlock a 7x7 grid and £7 price-point. Go exclusive with an author letter, annotated passages, early drafts and/or digitally signed first chapter. Sell-out to unlock...
  • An 8x8 grid and £8 price-point. This is where your Fans get your main book. This is what every previous Sqwaffle release has been building towards.

Example 2. For Musicians: Do not start with your album.

  • At 4x4, offer something intimate and unpolished like a rough-cut demo for £4.
  • 5x5 and a £5 price-point, offer lyric sheets with annotations, productions notes or rehearsal recording. Sell-out to unlock...
  • A 6x6 SQWAFFLE grid, and £6 price-point. Offer a limited EP of B-Sides. Sell-out to unlock...
  • 7x7 grid, £7 price-point. Offer a commentary track, full acoustic set or digitally signed artwork. Sell-out to unlock...
  • An 8x8 grid, £8 price-point. Now release the album.

A SQWAFFLE Secret: Always keep Fans curious by teasing what's coming next in your grid description.

How the SQWAFFLE'S Stack-up!

Here's a possible path for a creator based on the above samples:

  • Your 4x4 grid at £4 per download/square = 16 squares = £64 gross.
  • At completion, you'll unlock: Your 5x5 at £5 per download/square = 25 squares = £125 gross.
  • You must sell this out within your chosen time to unlock: The 6x6 grid, £6 per download = 36 squares = £216 gross.
  • A successful sell-out unlocks: The 7x7 grid, £7 per download = 49 squares = £343 gross.
  • Sell-out unlocks: The 8x8 grid, £8 per download = 64 squares = £512 gross.
  • At this point, your hard work and the support of your Fans has grossed £1260. Less our commission at 15% + processing, gives you approximately £1000 in your pocket (or $, €).

Remember, even if you don't sell out, you still receive your money from every sold square. Selling-out is the only way to unlock bigger grids and higher price-points.

Be SQWAFFLE Savvy!

  • Plan Ahead: Know what you'll release at each grid. Make it special and worth collecting.
  • Exclusive Covers: Change image artwork every grid. Let Fans build a visual collection.
  • Fan Feedback: Use feedback and gifting to reward your biggest supporters.
  • Create Hype: Announce each unlock, keep Fans watching and coming back.
  • Use Duration Wisely: As you level up, use shorter durations for drops (e.g., 3 or 7 days).

Remember these SQWAFFLE Secrets:

  • Fans want to complete the collection.
  • Scarcity + value = engagement.
  • Community support: Positive Fan Feedback builds long-term relationships.
  • Control: You set your price, your pace and your creative journey.

So, are you ready to start selling your work on SQWAFFLE?

If so, start your first SQWAFFLE, make it live, make it something your Fans would love, share it on all your socials and start selling.

Launch your SQWAFFLE now

*A SQWAFFLE Side-Note. This guide is illustrative only. Success depends on your own efforts, content quality, audience size, and marketing. No earnings are guaranteed.

Where next?

Ready to take the next step with your SQWAFFLE?

Sqwaffle® is a registered trademark of Sqwaffle Limited.